10 Great Reasons to Shop Local
Online shopping is wonderfully convenient and is booming. But recent research from Barclaycard Payments indicated that during the last year there was a significant uptick in local shopping too, particularly in food and drink specialist stores. […]
Marketing and advertising have come a long way in a short space of time. As a business owner, your brand reputation is no longer entirely in your hands. Like it or not, people are no longer in the habit of only taking your word for it when considering buying your product or service. […]
7 Do’s and Don’ts of Social Media Marketing
Nearly three-quarters of British adults (over 18) use social media, making it a critical part of any business strategy. But while the use of it may not make or break your business, there are ways to use social media that will boost overall engagement, maintain loyal customers and position your small business for success with potential customers. […]
As we emerge from lockdown, many businesses are re-evaluating how they can rebuild their sales processes. Have you thought about developing a sales funnel? If you have one already, have you thought about how it might need to change? We’ve seen many traditional bricks-and-mortar businesses take the opportunity to create an online presence, so reviewing your customer’s purchase experience is essential. […]
Does your chosen print media tick all these boxes?
Picking the right magazine for advertising your business or product should not be left to chance. You need to optimise every penny of your marketing budget and get your brand name in front of exactly the right potential customers. Advertising in local publications is one of the most cost-effective marketing channels as you can target a specific demographic and geographic area. […]
Trends show that more people are looking to shop locally now than ever before
It’s often been said that marketing budgets are one of the first things to be cut when times are tough as business owners– quite rightly – turn a laser-like focus on their ROI and the bottom line. But removing or reducing your ability to sell just at the time when you need it most is a somewhat counterproductive and short-sighted approach. Especially now. […]
The do’s and don’ts when working from home
According to recent reports the number of people who have ditched the daily commute and swapped their office desk for a kitchen table in favour of working from home, is four times higher than two years ago. […]
Things have changed, so how are you now reaching your hyper-local customers?
So here we are. Is this the new norm? Are face masks, social distancing and stringent hygiene control here to stay? Whereas we may not be able to peer into the future and answer these questions, what we can tell you is that this is indeed how things are for now and have been for some time. […]
A local magazine like ours is an important medium used by people in business to deliver advertising messages.
The great things about local magazines in general is that they are typically read by highly interested audiences because they are specific to the area in which they live and the events and services that they might wish to access. The look, imagery, and the convenience of having it sitting on the work surface or kitchen table also provides for possible repeat exposure over time. […]
There is only ONE reason: if people can’t see you then they’ll pick your competitor!
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of marketing. People are unlikely to simply walk into your business and buy something from you if they don’t know who you are, what you are selling and why they should choose you over the competition (who are already doing that marketing to get noticed). […]
