Magazine Advertising vs. Facebook Advertising

A local magazine like ours is an important medium used by people in business to deliver advertising messages.

The great things about local magazines in general is that they are typically read by highly interested audiences because they are specific to the area in which they live and the events and services that they might wish to access. The look, imagery, and the convenience of having it sitting on the work surface or kitchen table also provides for possible repeat exposure over time. […]

By |February 14th, 2020|Blog|Comments Off on Magazine Advertising vs. Facebook Advertising

Why Does Your Local Business Need Marketing?

There is only ONE reason: if people can’t see you then they’ll pick your competitor!

Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of marketing. People are unlikely to simply walk into your business and buy something from you if they don’t know who you are, what you are selling and why they should choose you over the competition (who are already doing that marketing to get noticed). […]

By |November 24th, 2019|Blog|Comments Off on Why Does Your Local Business Need Marketing?

How Giving Back Helps Your Business

Your local community is a stakeholder in your business, and every business, no matter how big or small, can and should make corporate social responsibility (CSR) a core part of its business model. You don’t have to be a huge corporation with a budget of millions, even a small or micro business can make a difference by giving something back. […]

By |August 25th, 2019|Blog|Comments Off on How Giving Back Helps Your Business

Seven Reasons Why Businesses Still Need Magazines to Advertise

When it comes to magazine advertising for small businesses, many owners are nervous to invest money if they haven’t done it before. Without knowing how much it will cost them, or what is entailed, they shy away from something that ‘looks’ expensive and they feel may not work for them. […]

By |February 25th, 2019|Blog|Comments Off on Seven Reasons Why Businesses Still Need Magazines to Advertise
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