By Your Call Publishing | ,

Brightmores Article - October/November 23

We Don’t All Want To Buy Online!

Visit Brightmores of Burbage For Friendly and Knowledgeable Staff!

Brightmores of Burbage Ltd is a family run business that started all the way back in 1922 with our Great Grandfather, Percy Brightmore, repairing and selling bicycles from the front room of his house.

Percy, being a shrewd man, realised the potential of the radio back then, and he began selling electrical goods, one being televisions in the 1940s, serving the people of Burbage, Hinckley, Nuneaton and all the surrounding areas.

The business was then handed down to James Brightmore, known as Jim. Jim and his wife Pat continued to make the business a success. In 1986 their son Steve joined the family business, and he has been in the business ever since. Steve’s two sons also joined the company, Dan joined in 2017 and Sam joined in 2020, becoming our fourth generation, both hoping to carry on the running of the family business altogether.

Brightmores offers a very personal service. A customer may come into the store to speak to one of our helpful and friendly staff and that person may be the same person that delivers and installs the goods they bought. "Go above and beyond" is the Brightmores’ motto, as Steve the Managing Director likes to say, "We treat customers as we wish to be treated ourselves."

The company is a member of Euronics, Europe’s largest buying group, which means not only do we offer a large array of white goods including washing machines, dishwashers, fridges, freezers, ovens, etc, we also have brown goods including TVs, sound bars, etc. Our showroom has many of these on show and much more.

Being members of Euronics helps Brightmores to compete with not only the High Street but also with online stores, and contrary to some people's beliefs, we are usually cheaper than the "big" boys, when including delivery, installation and collection.

As retail seems to be moving more online, we have many customers stating that they do actually want to come into a shop and see what they are buying, to have a "human" touch, and to be able to ask questions and be helped by friendly and knowledgeable staff.

Eventually, if we keep buying online, companies like ourselves will slowly disappear. The well-known High Streets of the day are becoming less and less of a place to shop, but we don't all want to shop online! So, let’s keep family businesses and small shops running by Buying Local, at least give us a try, you may well be very surprised just how competitive we are!

Brightmores of Burbage
56-61 Sketchley Road
LE10 2DU